Environmental and Consumer Influences Analysis Essay

People should not be locked into the use of one or two categories of products, therefore companies put one across to expand their checks to lead into the lives of consumers. People are unique and so are the preferences of their of necessity and wants. A basic product such as slipstream detergent that so many an(prenominal) consumers use on a continuing basis behind be affected solely by the consumer. There are many factors that influence consumer grease ones palmss, mental and accessible beingness the main facts. Everything from motives, perception and attitudes contribute to the influence consumer behavior toward the products. I want to explore three external factor traits and the effects they choose on a cordial, ecological and heathen consumer plain. CulturalThe factors that influence consumer behavior toward laundry detergent purchases are personal and from family among other. It is almost guaranteed that whatever detergent that was utilize in the house during their childhood will be the detergent they buy in their adult age. Ironically they can choose from more than 80 divergent laundry detergents in the United States. Personality in any case can have an impact on choice, however which brand they decide to purchase is what they will purchase on a consistent basis, is generally a recognizable order and regularity to cultural behavior. When dealing with consumers from two different cultural backgrounds are marry then they have to make a compromise. This in turn creates a impudent cultural purchasing desire for the next generation. From the perspective side of it when growing up the thought and idea of laundry soap does not appeal to you. All you know is that your clothes are clean and they smell good.As you put up older your perspective changes and you walk out notice of the brand use and how effectively it works. Once out on your own you either, stay with the product you grew up with or you make a change. It is your attitude toward the l ong history of the product you use, more importantly you trust in your parents judgment as to wherefore they chose the product they used so therefore you use it without really noticing. Tide and Gain has a great way of advertising toward good wholesome family values. This in itself is why they both are the top leading brands in sales. These two products among others have also learned from extensive studies to not only tap into the social aspect of the customer, but to also look into the social aspect relevant to the environment. Detergents now reach out and advise to the environmental side of a new social group.In other words being more environmental friendly, this along with the psychological need helps to create the feeling of doing more for the environmental needs of the world and mute holding true to family values. Consumers feel em berthed when they go to the store to purchase the detergent for his or her family. Each consumer has buying power and that power determins which b rand is worth the money he or she has earned. Manufactures know and understand this hence why they try to market toward the emotional, historical or strongest social assort to keep that market interested in staying loyal to that brand. SocialAs consumers we are either pressured or constantly being influenced as to what, when and how we should spend our money. Marketers have learned to advertise on most if not all social media, plus word of mouth. Detergent fits into social marketing with young people experience most of the time clothes are washed in a Laundromat or dorm type atmosphere. When at first the consumer was influenced by cultural and family. Being with his peers can create a different reason for purchasing detergent. If a particular brand is still testing on animals or still using harmful chemicals for the environment, the consumer through social understanding might make a different choice in the detergent they use. Price perception plays a part in the choice also. Consu mers want to know that there hard earned money is being spent on fair and reasonable products. Marketers take this into effect when advertising. A consumers attitude toward something that might be overpriced and did not work will not be apt to make the similar purchaseagain.This experience affects expectations, and interest. When conversation comes up as to what detergent you use a negative experience will result in notifying shoes indoors their social group as to why not to use product so and so. I know it bewitchms far fetch that the younger generation sits close to and talks about laundry detergent. However in the middle class families do talk about things like this. This external factor affects consumer behavior in many ways, considering that America is actively changing. Society has undergone a constant change in response to the development of new technology. Laundry detergent has changed its formula to attain the needs of a socially environmentally aware society, and so h as new washing machines. EcologicalThe ecological factors that affect consumer behavior are physical and social surroundings. The physical surroundings of the consumer at the time of purchase can affect the brand purchase if the store does not offer the brand of choice. Then the consumer can choose another brand that they feel is close enough to the brand they normally purchase. This is why most stores now carry a store brand that is located close to the leading brand. Pricing plays a part also, with prices increasing and the economy still trying to make its way back into good standings. It no longer seems reasonable to pay high prices for a product when you get a similar product that does the exact same thing but at a lesser price. Then we look again at the environment effects of the way we shop. We now have more environmental friendly detergents, being able to use cold water rather than hot water. We also have less chemicals and better machines to efficiently get more out of the l aundry detergent we use.ConclusionThe factors that influence us as consumer to purchase the products we do connects to our psychological and social being. Our motives, perception and attitudes contribute to the influence of goods we consume. Marketers study our behavior toward products to see what mostly influence us to spend the way we spend. It is our external factor is that have the most effects. How we engage in our social environment draws from our cultural background, this also gives way to our ecological consumption of goods.ReferencesHousehold Care. (2012). 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