Technology Is Killing Creativity

Technology is not killing creativity. If it was, then Les Pauls invention of the voltaic guitar, Bob Moogs invention of the synthesizer, Kusek et al. s invention of MIDI, Pro Tools inventor as well as every effects pedal or electronic music enhancing piece of gear would have to be part of this destructive force. Thoughts like this be fun to debate but totally unproductive. The real number to be discussed for which a solution must be found is how can those who produce great music be found, heard above all the clutter and find an audience large enough to sustain a career financially.How music will be discovered in the future will meet whether next generation major artists will ever be fixed again or whether the fragmentation of the music space only allows for creation of a large middle class of artists struggling to survive. Todays battle for discovery of great music is no different than it was over the past 60 years for innovative genres like Rock and Roll, R&B and Hip Hop. The innovators dilemma applied to those artists and entrepreneurs fomenting these musical revolutions.It all comes down to how the tools on hand(predicate) at the time, both music and occupancy, were employed by the innovators to create a force great enough to break through the same type of archaeozoic technology adoption problems we have today. The world was overmuch simpler in those days and today those trying to break through are faced with a much more challenging and complicated set of circumstances BUT the exact same problem. From the 50s through the 80s, the record business could develop great artists go forth of the trunks of their cars. One driven and focused person could make it all happen.Channels of distribution were easily controlled by those who knew how to utilize them. The press, radiocommunication and TV allowed massive marketing and promotion machines to be built that could break an artist over night. In the early days there was no ace way to get it done. It took 25 years for a successful cookie cutter business model to be developed but there were eer interlopers that could come in at any time and change the game. Unfortunately, the world in which great music must be found and nurtured is so separate and overwhelming to almost everyone thats in it.We havent figured it out yet. One thing is very clear to me moving forward no band or artist will be able to do it alone. Collaboration, better teamwork, and a better meld of technology with creativity, marketing and promotion are essential if success is to be found in the future. Outside the box thinking, new tools need to be tested for success and the new music business needs to evolve a system that makes the fragmentation more manageable and controllable to easier focus our attention on the great music that is really out there and the artists who play it.